At Top10.Today, we use a proprietary ranking algorithm that looks closely at review data across the Internet and creates a ranking to assist consumers in finding top products they may not have noticed. The retail marketplace is incredibly noisy and finding the best product--not the one advertisers want to sell you--is harder than ever.
Beware of "Top Rated" or "Most Popular" labels, as neither will necessarily provide the user the best options. A product may rank for "Top Rated" only because few people have rated the product. A high ranking for "Most Popular" could only be due to savvy marketing by the brand.
Top10.Today gives you the best options available based on consumer feedback, using strict statistical principles to generate the most accurate outcome for a product search. We believe that traditional ratings are not good enough and that consumers should expect more.