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How to Choose a Mattress Online in 2020

Happy active black father and cute small mixed race kid son holding hand jumping on bed mattress, carefree african american family dad with little child boy having fun laughing in bedroom together.

Is it time to change your mattress?

Ask yourself:

If you answered YES to any of these questions, it could be time to upgrade your bed.

Do you groan at the thought of going to the furniture store? What if we told you that you could skip leaving your house entirely and you'd still end up with the bed of your dreams? It's possible. How? Because we'll show you how to buy the best mattress online, step by step.

From in-depth product reviews to buying guides, there's no better place to learn how to find your match made in mattress heaven than Top10.today. You can check out our individual mattress categories below or you can hop on down here to learn the ins and outs of purchasing mattresses online.

We'll take the stress out of buying beds online so you can rest assured that what you're getting is the real deal.

Product Reviews

How to Buy the Best Mattresses Online in 2020

Online shopping / ecommerce and delivery service concept : Paper cartons with a shopping cart or trolley logo on a laptop keyboard, depicts customers order things from retailer sites via the internet.
William PotterShutterstock.com


Buying mattresses online might seem counterintuitive. After all, how can you know if you'll actually enjoy a mattress without testing a sample at a brick-and-mortar store first? The truth is, it's actually quite beneficial to shop for mattresses online.


Why is that?


For starters, there's no denying that shopping online is incredibly convenient. With plenty of options at various price points available, you'll never be wanting for more choices when you shop on the Internet. From ordering to white-glove delivery, you'll never have to leave the comfort of your own home to be the proud new owner of a superior bed.


You can also discover amazing deals online that you would miss out on otherwise at physical locations. Digital coupons, price matches, and other discounts are all easy enough to come across when you shop online. Plus, there's no salesperson glued to your side trying to upsell you. Win-win.


There's also no better place to customize your bed than online. From easily adjusting firmness to weeding out unsustainably sourced products, picking and choosing the various details of your ideal bed is as simple as a click of a button.


Plus, it's easier than ever to check the quality of the mattress you're purchasing with honest customer reviews. While a brick-and-mortar store typically won't showcase customer reviews, plenty of online vendors display product reviews from actual customers. This display means you can see how real people benefit from the bed you're interested in.


Most importantly, though, quality brands offer free extended trials. That means you can test out a mattress you order online risk free. You want to make sure the trial period lasts a few months, because it will take at least that long for your body to truly adjust to a new bed. During this time, you can feel out if you're really getting the support you need. If you aren't happy? You can often return the product free of charge. You can hop on down here to see our top 10 favorite brands that offer extended risk-free trial periods.



How to Get Started

At Top10.today, we want to help you be the savviest shopper you can be. That's why we've completely demystified online shopping. Keep reading to learn all about how to find the best mattress for you online.


How do you decide on the right kind of bedding for you?

There's a few questions you need to ask yourself first, including:

  • Are you a side, back, or stomach sleeper?
  • Do you prefer firmer or softer beds?
  • Do you get hot easily when you sleep?
  • Do you share your bed with another person?
  • How much available space in your home or apartment do you have?
  • Do you want guarantees that your bed is ethically sourced?
  • What's your budget?
    Keeping these questions in mind can guide your hunt for your perfect bed.


Jump to:



Different Types of Mattresses

The most important part of picking out your new mattress? Deciding on the material it will be made of, of course! After all, no two people are the same, so why should we expect everyone to get the same quality of sleep on the exact same bed?


Memory Foam

Most people recognize this variety as one of the most popular bedding materials on the market. But just what is memory foam? Memory foam is a viscoelastic foam, which is a fancy term for a material that's shape-conforming and elastic. A man-made material, memory foam can be adjusted by density to offer varying levels of pressure relief and temperature control.


This material is quite popular because it's incredibly comfortable. The unique properties of this foam means that it conforms well to your body's shape, providing you with unique pressure relief that a regular spring bed can't hope to match. Its viscoelastic properties also mean that this foam is great at motion transfer absorption. This quality is great for couples who don't want to disturb their partner by moving in the middle of the night. While memory foam in the past may have been expensive, it's now much more affordable.


Memory foam beds aren't for everyone, though. Some people require their beds to be firmer than what most memory foam mattresses can offer; others simply don't like the feel of this material. This type of foam may also have an initial funky smell and it will take a while to air out at first. The most common complaint, though, is that this material tends to trap heat. Some manufacturers will counteract this heat-trapping quality by offering foam beds in a quilted design to increase airflow.


Pro Tip: Most foam beds tend to sag along the edges. When shopping for memory foam mattresses, look for one that specifically says it that has edge support.


Great for:

  • Couples
  • Those seeking pressure relief*



Gel Memory Foam

Love the feel of memory foam but can't stand how hot it gets? Gel memory foam is made with you in mind. Beds made with this material incorporate cooling gel technology into their design to offer superior temperature regulation. Like regular memory foam, this material is great at hugging the body's natural curves to create a personalized system of relief for pressure points. Unfortunately, this option tends to be a little pricey. However, as long as you invest in a superior brand, your investment should last you for years to come, making this material worth the upfront cost.


Great for:

  • Couples
  • Hot sleepers
  • People needing pressure relief*



Mixed Foam

Mixed foam mattresses are pretty much what they sound like: beds that have multiple layers of foam of varying densities. Many will include a top layer of some kind of memory foam. This way, you can reap the pressure-relieving benefits of a memory foam topper. Deeper layers in the bed are often constructed of denser polyfoam to offer greater stability and firmer support to you. If you're looking for a foam bed that's a little firmer, this option could be what you've been looking for.


Great for:

  • Comfort seekers
  • Those who like firmer beds




Latex is a substance derived from rubber tree sap. Mattresses can use either natural or synthetic latex layers to create a bed that boasts good conforming abilities while also efficiently regulating temperature. The result? A bed that's refreshing to sleep on all night long. Most options include a support core made of high-density polyfoam to increase firmness.


Pro Tip: Look for latex options that specifically mention the addition of edge support. Like memory foam, these mattresses tend to sag at the edges.


Great for:

  • Hot sleepers
  • People with stiff joints*




These beds have coiled springs inside their support core. This construction is great for air circulation, meaning these models won't get as hot as some other materials. They're also great for those who don't like the feel of memory foam, because the interior coils won't conform to your body's shape. Best of all, innerspring beds are often the most affordable ones.


While this design does have a lot to offer, it isn't perfect. For starters, metal coils can be noisy and it's easier to disturb a sleeping partner on one. The coil design also doesn't offer personalized pressure support. To remedy this problem, you can always invest in a memory foam topper to get the best of both worlds.


Great for:

  • Bargain hunters
  • Those who don't like memory foam




Want pressure relief, temperature regulation, and firm support? Check out a hybrid mattress. This bed is all about taking the best of various materials and combining them to make a superior bed. By having pocket coils in their support cores, this bed allows heat to dissipate and offer some stability. With foam or latex included in the comfort layers, you can also get better pressure relief than you would with regular innerspring beds. Some will even come with a stitched pillow top as the first layer to make everything even softer. As a whole, this type also usually offers decent edge support.


The biggest drawback to these models? The price tag. That's why it pays to buy from a trusted brand, so your investment can last you for years to come.


Great for:

  • People who want the best night's sleep




Textiles, like foods, can be certified organic. Organic products are often touted as being safer, healthier, and more sustainably and ethically made. However, "organic" is a pretty loose term that can mean various things to different people. Two products that say "organic" on the packaging might be made of radically different materials made in wildly different ways. That can make the search for greener products much more confusing for the consumer.


So, if you want to find organic mattresses, what signs should you check for to see if you're getting the real deal?


In the United States, check for the gold-standard labels USDA Organic and/or CertiPUR-US. USDA Organic standards are set by the U.S. Department of Agriculture. CertiPUR-US certification is run by a non-profit, Alliance for Flexible Polyurethane Foam, Inc., which is not government-affiliated. Note that CertiPUR-US certifications only apply to foams.


Other reputable labels you may come across include GOTS (Global Organic Textile Standard) and GOLS (Global Organic Latex Standard). GOTS can apply to any organic textile while GOLS will only refer to products made with latex. GOTS lists criteria not just for the safety of the final product, but also for the eco-friendliness of the production and manufacturing processes; they also outline requirements to ensure ethical labor practices.


Great for:

  • People with sensitivities*
  • People concerned about product safety
  • Those who want ethically sourced items



Organic Labels to Look For

USDA Organic label--green, white, and brown circular logo.
USDA.gov/Used for illustrative purposes only.
CertiPUR-US label-green, white, and blue circular logo.
certipur.us/Used for illustrative purposes only.
Global Organic Textile Standard- green circle with white shirt inside logo for GOTS.
global-standard.org/Used for illustrative purposes only.
GOLS Global Organic Latex Standard label-green rectangle with white leaf inside logo.
Control Union Certifications/Used for illustrative purposes only.

According to the official USDA site, products with this label must meet the following criteria:

According to the official CertiPUR-US site, foam with their label is:

  • "Made without ozone depleters
  • Made without PBDEs, TDCPP, or TCEP ("Tris") flame retardants
  • Made without mercury, lead and other heavy metals
  • Made without formaldehyde
  • Made without phthalates regulated by the Consumer Product Safety Commission
  • Low VOC (Volatile Organic Compound) emissions for indoor air quality (less than 0.5 parts per million)"

The official list of all criteria can be found on the official GOTS website. Environmental criteria include:

  • "The use of synthetic sizing agents is restricted; knitting and weaving oils must not contain heavy metals
  • Bleaches must be based on oxygen (no chlorine bleaching)
  • Azo dyes that release carcinogenic amine compounds are prohibited."

According to the Control Union Certifications official site, GOLS-certification requirements include:

  • "a product must contain more than 95% of certified organic raw material...
  • Rubber plantations as well as processing units up to the final retailer are certified according to the standard."



Comparing Mattress Types at a Glance

Memory Foam

Gel Memory Foam

Mixed Foam






Hand stamp on white memory foam mattress.
Hand stamp on mint green memory foam mattress.
Will Thomass/Shutterstock.com
Woman's hands touching different layers of new mattress. Checking hardness and softness. Choice of the best type and quality. Front view. Close up
Hand on latex orthopedic pillow, closeup.
Pocket independent spring at the international exhibition of professional furniture. Mattress material in the hands of a woman. Industry concept. The concept of filling a mattress. Technology Concept .
Hybrid foam latex bonnell spring mattress cross section - high quality and modern
Will Thomass/Shutterstock.com
Mattress filler. Coconut coir, Nature para latex rubber, memory foam independent spring. Grated coconut shell for the production of mattresses. Background of Mattress filler.
  • Viscoeleastic
  • Viscoelastic + gel
  • Regular-density foam + high-density foam layers
  • Natural or synthetic latex
  • May include high-density polyfoam layers
  • Metal coil springs
  • Foam + spring layers
  • Certified by regulating agency
  • Conforms to the body's shape
  • Motion absorption
  • Conforms to the body's shape
  • Better temperature regulation
  • Motion isolation
  • Balance of conforming abilities and firm support
  • Conforms well
  • Cooler sleeping
  • Great price
  • Firm support
  • Conforming
  • Temperature regulation
  • Strong edge support
  • Should contain fewer harmful substances
  • Stricter regulation
  • Typically uses ethical labor practices
  • May lack firm support
  • Tends to overheat
  • Takes a while to initially air out
  • Price
  • Less edge support
  • Price
  • May trap heat
  • Price
  • Less edge support
  • Noisy
  • Little pressure relief
  • Price
  • Price



How much does a new mattress cost?

Cost will vary based on several factors, including the brand, material, and size that you choose. However, the following are the general price ranges for new Full-size mattresses:

  • Memory Foam: $300-$1,000
  • Latex: $500-$1,300
  • Innerspring: $300-$1,000
  • Hybrid: $600-$2,000


In general, latex or hybrid mattresses tend to be more expensive than their innerspring or foam counterparts. Gel memory foam also tends to be a little pricier than regular memory foam. But these factors aren't the only ones that mean you'll have to shell out more money. Obviously, higher-quality materials will mean a higher price. Based on the brands and whether or not the material is organic, these price ranges could be at least doubled.



How do I find the right mattress size for me?

Queen, King, California King... what do these sizes actually mean? And what's the difference between a Twin and Twin XL, anyway? Don't worry; we can help you decipher these labels.


Beds come in the following 7 standard sizes in North America: Crib, Twin, Twin XL, Full, Queen, King, and California King. That's not to say there can't be beds of any other sizes (hello, Alaska King), but that you'll probably only see one of the seven sizes listed above when you shop.


Just how big are these sizes, though? The following are the standard dimensions of North American bed sizes:


California King 72" x 84"
King 76" x 80"
Queen 60" x 80"
Full 53-54" x 74-75"
Twin XL 38" x 80"
Twin 38" x 75"
Crib 28" x 52"



Okay. These dimensions are nice, but what exactly do they mean for you?


What mattress size will work best for you?

Babies Crib
Kids, Teens, or People with Limited Space Twin
College Students or Taller Individuals Twin XL
People Who Enjoy Stretching Out Full
Couples Queen
Couples Who Need Extra Space King or California King



You can also see a rough estimate of how many people (and furry friends) can fit on a certain sized bed by checking out the handy graphic below.


Mattress Dimensions and Bed Sizes. Pictograms depict icons of people sleeping on different bed sizes that include dimension measurements for crib, twin, XL, full, double, queen, and king size bed. - Vector



The Best Mattress for your Sleeping Position

Everyone has their preferences when it comes to getting comfortable. There are, however, three general categories of sleeping positions: stomach, side, and back. Which one you are can greatly influence the style of bed that will help you achieve better sleep quality. Not sure which mattress can best help you achieve better sleep quality? We'll go into each position in greater detail below.


Just remember: If your back is out of place, you'll wake up with aches and pains. So at the end of the day, you want to find a mattress that helps you achieve proper spinal alignment.


Correct Posture for Stomach Sleepers

Diagram showing incorrect and correct sleeping positions for a stomach sleeper.


Most experts will not recommend this sleeping position. After all, it's harder to properly align your spine in this position. In fact, this position can be especially taxing on your neck and back. However, if you have tried to change your sleeping position and find that you can only fall asleep on your stomach, don't worry; we'll help you find a better mattress so you can better align your spine.


So, what is the best mattress for stomach sleepers?


If you're a stomach sleeper, you'll need a shape-conforming mattress. That makes materials like foam or latex great options to consider here. How firm the mattress should be depends on your weight. Those who carry a little bit more weight around places like their middle might need something a little softer to sleep on. This way, their weight can properly sink into the mattress, helping to more evenly align the spine.*


Correct Posture for Side Sleepers

Diagram showing incorrect and correct sleeping positions for a side sleeper.


This is the most common sleeping position as well as the one that's most recommended for pregnant women. Sleeping on your side can provide plenty of health benefits, like reducing snoring and helping those who suffer from sleep apnea... as long as you're side-sleeping correctly. If you sleep on a mattress that's too firm or too soft, your body will twist and turn in all the wrong ways.


What is the best mattress for side sleepers?


For this position, something made of shape-conforming material like foam, latex, or even a hybrid could be worth looking into. While the firmness levels will vary based on factors like an individual's weight, soft or medium-firmness are the most-often recommended firmness levels for side sleepers.*


Correct Posture for Back Sleepers

Diagram showing incorrect and correct sleeping positions for a back sleeper.


Back sleeping is the position most notorious for producing plenty of loud snoring and is not recommended for those with conditions like sleep apnea. However, correctly sleeping on the back can be great for those suffering from acid reflux. Back sleepers commonly report issues with lower back (lumbar) pain.


What's the best mattress for back sleepers?


Back sleepers need to find a bed that will help them properly align their spine. The most-common problem area here is the lower back. So, back sleepers need a mattress that will provide support for their back, particularly their lower-back area. Latex, foam, and hybrid mattresses—depending on the build and firmness levels—can offer decent lower-back relief thanks to their shape-conforming capabilities.*



Pillows Can Help You Align your Spine

Did you know that pillows can be just as important as your mattress and sleep position when it comes to helping relieve joint pain? It's true! By finding a pillow of the correct shape and material for you, you may better align your shoulders and neck (which means less pain and better sleep quality for you*).


Traditional square or rectangular pillows packed with low-quality material isn't the best for your neck and shoulders. Why? Because this area of your body needs proper support. If your pillow is too big or too firm, your neck will be pushed upwards at an awkward position. If the pillow is too soft or has little stuffing, then your head will fall backwards in an equally awkward position. The result? Your neck and shoulders will be trapped at uncomfortable positions while you rest, meaning you can wake up with sore or stiff joints.


So, what's the solution?


Upgrade what your pillow is made of to get the sleep of your dreams. Try picking a pillow made out of conforming material—like foam, water, or latex—so your neck and shoulders get the pressure relief they crave. If you like your pillows to be cool all night long, opt for something made with cooling gel memory foam or latex.


How your pillow is shaped may also help you better align your body. For example, pillows with a special dipped shape hug your head, neck, and shoulders. This design provides the right amount of pressure at precisely the right places.* Other people prefer wedge-shaped pillows to help them achieve proper spinal alignment, as their entire upper body is elevated evenly. When your entire body is properly supported, you can wake up actually feeling refreshed.


Illustration of spine line of people when sleep on normal pillow and healthy pillow.


Of course, you can also place pillows under or between your legs to help you better align your spine and catch some much-needed Z's. If you're a side sleeper, placing a pillow between your legs can help straighten out your back. If you're a back sleeper, you may find that placing a firm pillow underneath your knees may help you achieve proper spinal alignment.


Correct posture while sleeping for maintaining your body. Illustration about healthy lifestyle.


So, in addition to investing in a top-notch bed, investing in a top-notch pillow can also help you slumber more peacefully.



Best Mattress Brand Comparison

Now that you're practically a sleep expert yourself, the final step is to find a reputable brand that sells only top-notch beds. We can narrow down your search here. We've selected 10 brands that are committed to delivering you a better sleeping experience. You can easily compare them below and see which one will work best for your unique needs.













  Puffy mattress logo saatva mattress logo Dreamcloud mattress logo Nectar mattress logo Avocado mattress logo Aviya mattress logo Molecule mattress logo Plushbeds mattress logo Nolah mattress logo Nod by Tuft & Needle mattress logo
Material Foam Hybrid Innerspring Hybrid Foam Organic Latex Hybrid Foam Innerspring Hybrid Foam Natural Latex AirFoam Bed in a Box Foam
Warranty Lifetime 15 Years Lifetime Forever 25 Years 10 Years Infinity 25 Years 15 Years 10 Years
Trial Period 101 Nights 120 Days 365 Nights 365 Nights 1 Year 100 Nights 100 Nights 100 Nights 120 Nights 100 Nights
Shipping Time 2-5 business days Varies by area Ships in 2-3 business days Ships within 2-3 business days Fulfilled in 2-3 days & ships in 1-8 days 3-5 business days 1-7 business days Tracking number sent within 7-9 business days 5-10 business days from order to delivery 2-9 days
Delivery Free Free White Glove Delivery Free Shipping Free Free Free delivery Free shipping Free shipping Free Free shipping
Return Policy Free Full refund within 120 days (minus $99 transportation fees) Free Free Free Refund Free Free return pickup No return cost Refund; used mattress donated to charity or non-profit
Firmness (1-10) Medium-firm (6-8), Medium (5-7) Plush (3), Luxury Firm (5-7), Firm (8) Luxury Firm (6.5) Just Right (5.5.-7.5) Firm (7) Plush/Soft (2-3), Luxury Firm (4-7), Firm (8-9) Medium-firm (5) Most either Medium or Medium-firm Just Right (5) Medium (~5)
  • Standard 100 by OEKO-TEX
  • CertiPUR-US
  • CertiPUR-US
  • CertiPUR-US
  • GOTS
  • GOLS
  • GreenGuard Gold
  • Standard 100 by OEKO-TEX
  • Climate Neutral
  • CertiPUR-US
  • CertiPUR-US
  • GOTS
  • GOLS
  • GreenGuard Gold
  • Standard 100 by OEKO-TEX
  • USDA Organic
  • eco-INSTITUT
  • Control Union
  • Forest Stewardship Council
  • CertiPUR-US
  • CertiPUR-US
  • GreenGuard Gold
Extra Features
  • Climate-adaptive regulation
  • For all sleeping types
  • Lumbar zone technology
  • Organic cotton cover
  • Gel memory foam
  • Quilted gel memory foam
  • Dust mite protection
  • For all sleeping types
  • Best-rated hybrid in the United States
  • Recycled steel coils
  • New York Magazine: #1 Mattress
  • Cool sleeping
  • RecoveryFLO technology
  • Vegan options available
  • Medium mattress great for side sleepers
  • Med-firm mattress great for stomach or back sleepers
  • Great for side sleepers
  • 4x better pressure relief than memory foam
  • Temperature neutral
  • Cool & breathable
  • Localized bounce




When it comes to finding your perfect match made in mattress heaven, there's no better place to go for information than right here.


What is the most comfortable mattress?

The answer to this question depends on your own personal preferences. Most people enjoy the softness and pressure-relieving abilities of memory foam. However, this material can get hot. If you prefer to sleep in cooler bedding, opt for gel-infused memory foam or latex, which are great at conforming to the human body's shape while also offering better temperature regulation than regular ol' memory foam.


If you find that foam-based beds alone are too soft for you, opt for a mixed foam or hybrid bed. Mixed foams have foam layers of varying densities to offer the perfect balance of firmness and comfort. Hybrid beds likewise take the best of different bed-building materials to offer pressure-point relief without overheating and sagging.


Which type of mattress is best?

Once again, the answer to this question depends on what's most important to you. If you need a bed on a budget, you can't beat the value of an innerspring bed. If ethical sourcing and sustainable materials are on your mind, look for organic-certified products. Is comfort what you crave? Check out our recommendations above to see which material and firmness levels would best help you finally get some Z's.


Which is the best mattress for back pain?

First things first: if you notice persistent back pain or sharp sudden pains, always go see your doctor to check if your discomfort could be the result of some underlying condition not tied to sleep position and bed quality.


If you slouch at the office, you more than likely will feel discomfort along your back, neck, and shoulders. Hey, there's a reason our parents told us to sit up straight! What you probably didn't hear growing up is that your posture while you're sleeping is just as important as your posture while sitting and standing when awake. That's why it's important to get a bed that helps you achieve proper alignment of your neck, shoulders, and back.


Which mattress is best for your sleep posture depends on two important factors: your weight and sleeping position. You can go here to quickly see which bed material and firmness level is best for back, side, and stomach sleepers.



Finding the Perfect Bed Online

Pug dog having a siesta an resting in bed on a pillow on his back , tongue sticking out looking very funny and wrapped with blanket.
The face you make when you're getting the best sleep ever. fongleon356/Shutterstock.com


You'll spend roughly a third of your life trying to get some shut eye. From helping us feel more alert to lowering our risk of some serious health concerns, investing in this 33% of our life is also investing in the other 66%. In other words, it literally (and metaphorically) pays to get a bed that helps you improve your sleep quality.


When it comes to buying mattresses online, remember the following:

  • You want a risk-free sleep trial that lasts at least 100 nights.
  • Find something that will help you properly align your neck, shoulders, and back.
  • Trust gold-standard certifications like USDA, CertiPUR-US, GOTS, GOLS, Standard 100 by OEKO-TEX, and GreenGuard Gold.


Now, you're practically a sleep expert yourself. Shop with confidence and get the sleep you deserve!



Disclaimers:* *Statements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or condition. At the time of writing, prices and ratings are correct and products are in stock at Amazon. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of the site owner or any brands and companies mentioned here. This article is purely for reference purposes and does not constitute professional advice and may not be reflective of the best choice for your unique situation. This site strives to provide as much accurate information as possible; however, sometimes products, prices, and other details are subject to change. Therefore, this site does not verify for the accuracy of the information presented in this article. This site does not assume any liability for any sort of damages arising from your use of this site and any third party content and services.